市场管理简历模板分享
Andrew Evans
15 Cornwall Ave Example City Phone: 0400 000 000
Marketing Communications Manager
Nationally award-winning marcom professional with 13 years of experience leading corporate
marketing and internal communications for multimillion-dollar companies across diverse industries. Respected leader of creative teams, multimedia divisions and corporate communications departments. Conceptualise and orchestrate marketing campaigns that effectively reinforce and build brand images. Expert in the technical, conceptual and content development of sales-driving collateral. Proven ability to drive record-high marketing campaign response rates and execute successful product launches.
Skills
Marketing Strategies & Campaigns Corporate Communications Creative Team Leadership
Product Positioning & Branding Web & Print Content Development
Focus Group & Market Research Development of Training Materials Sales Collateral & Support Public & Media Relations New Product Launch
Recent Awards
Professional Experience
ABC COMPANY, Sometown, NY Multimillion-dollar company selling automotive supplies and parts Marketing Communications Manager, 5/2003 to Present
Manage corporate marketing and communications functions, overseeing a $2.3M budget and 8-member team. Direct brand management, PR, media relations, corporate positioning, product launches, advertising, sales collateral and tradeshow marketing.
Selected Accomplishments:
Developed and launched integrated, multi-channel print, catalog, web and direct marketing campaigns that propelled sales from $3.2M (2003) to a projected $9.5M by 2008 year-end.
Led market launch of 21 new products. Identified opportunities, researched new product possibilities, collaborated with engineering team and created campaigns generating $2.6M in annual sales. Created web portal to transform previously archaic intranet into a dynamic website improving communication flow and adding an effective sales tool for field reps.
Wrote catalogs, course guides and training brochures that enhanced the sales reps’ understanding of complex product features and helped them sell more effectively.
Performed ongoing customer/market research and demographic profiling to identify and capitalise on unmet market needs ahead of the curve.
Produced media kit that demonstrated key marketing analytics and demographics for use in sales presentations. Efforts were credited as instrumental in closing numerous high-level deals.
Leveraged strengths in cost-effective marketing management and vendor negotiations to end each year an average of 15% under-budget (without compromising business growth goals).
Andrew Evans
Page 2 Phone: 555-555-5555 DEF COMPANY, Example City Full-service advertising, marketing and PR agency
Marketing Supervisor, 2/2000 to 5/2003
Developed marketing programs for a variety of business-to-business clients. Used an integrated approach to create balanced programs for clients to build their respective brands and businesses.
Selected Accomplishments:
Expanded client base by 78% in three years by consistently delivering goal-surpassing marketing results and ensuring complete client satisfaction.
Closed new accounts as a member of business-development team, including a $1.5M win with Action Company and a $1.2M win with JFK Corp.
Earned commendations from client executives for communication deliverables that targeted desired audiences and articulated the value of products and services.
GHI COMPANY, Example City Leading advertising, direct marketing and communications agency Creative Director, 1/1998 to 2/2000
Manager, Creative Services, 8/1996 to 1/1998
Copywriter, 6/1995 to 8/1996
Advanced through a series of promotions, culminating in oversight of group copy division and 6-member creative team. Created concept and copy for journal ads, direct mail campaigns and sales collateral for diverse clients and projects.
Selected Accomplishments:
Served as primary copywriter on advertising campaigns for multimillion-dollar accounts and successful product launches.
Assumed a lead role in pitch team meetings due to strengths in presentation and negotiation skills, and helped close major accounts ($500K to $1M+ initial contracts).
Generated campaign response-rates of between 6% and 8% (up to 4 times the industry average).
Technology
Software:
Web/Multimedia: QuarkXPress, Photoshop, ImageReady, MS Project, Crystal Reports, MS Office (Word, Access, Excel, PowerPoint) ColdFusion, Flash, Dreamweaver, Fireworks, EMC Documentum, Visual SourceSafe,
Search Optimisation, Web Server Administration, Content Management Systems
Education
ABC UNIVERSITY, Example City
Bachelor of Science, 5/1995
Major: Communications Minor: English Graduated with high honors
Portfolio on Request Available for Relocation
-
毕业生专业求职信模板汇编9篇
时间流逝得如此之快,迎接我们的将是新的工作机会,新的挑战,求职信也应跟上时间的脚步了哦。那么如何写求职信才简练、明确呢?下面是小编帮大家整理的毕业生专业求职信9篇,欢迎阅读与收藏。毕业生专业求职信篇1尊敬的领导:你好!我叫xx,毕业于××学校审计专业,选修计算...
-
实用的大学生求职信模板六篇
时间真是转瞬即逝,前方等待着我们的将是新的工作机会和挑战,感觉我们很有必要写求职信了。好的求职信都具备一些什么特点呢?下面是小编整理的大学生求职信6篇,欢迎阅读,希望大家能够喜欢。大学生求职信篇1尊敬的领导:您好!每一位教师犹如人梯,为成就攀登者而牺牲自己;犹...
-
服务员求职信范文汇总六篇
时间就如同白驹过隙般的流逝,我们找工作的时间就要到来,感觉我们很有必要写求职信了。但是怎么写才更能吸引眼球呢?下面是小编为大家整理的服务员求职信8篇,欢迎阅读,希望大家能够喜欢。服务员求职信篇1莫经理:本人从X月X日的XXX招聘网上得悉贵公司招聘顾客服务员,故...
-
工程师求职信模板集合七篇
时间过得太快,让人猝不及防,又到了寻求新的工作机会的时候,该为自己写一封求职信了哦。但是求职信要写什么内容才是恰当的呢?以下是小编为大家整理的工程师求职信10篇,仅供参考,欢迎大家阅读。工程师求职信篇1尊敬的领导:您好!衷心的感谢您在百忙之中翻阅我的这份求职...