奥浦诺笔试题
Question
The McKinsey team conducts some analysis that indicates that increasing spending on blanket
advertising (e.g., advertisements/flyers on campus) does not yield any significant increase in
hires.
Q5: Given that increased blanket advertising spending seems to be relatively ineffective,
and the client doesn't want to increase overall costs, what might be some other ideas for
increasing the candidate pool on a specific campus?
A: We are looking for at least a couple of answers like the ones given below:
· Improve/enhance recruiting messages (e.g., understand target candidate group, refocus
message on this group, understand competitive dynamic on campus)
· Utilize referrals (e.g., faculty, alumni)
· Come up with creative ways to target specific departments/clubs of the school
· Rethink advertising spending - while increasing blanket ad spending doesn't seem to
work, advertising might still be the most efficient and effective way to increase the number of
candidates if it is deployed in a more systematic, targeted way
This question is a good one for demonstrating creativity because there's a long list of
possible ideas. Additional insights into how a given idea would be approached and how much it
would cost are helpful.
-
厦门大学2016年考研英语翻译硕士试题
随着2017考研的到来,考生们也在积极寻找考研真题进行考研备考了。下面是小编为大家整理收集的关于厦门大学2016年考研英语翻译硕士试题的相关内容,欢迎大家的阅读。一、英译汉单词句子翻译【好多都是选自英汉翻译教程》(厦门大学杨士焯,所以,参考书一定要看,我没看,...
-
2017年考研管理学练习题:思想
2017考研悄然到来了,考生们也都在积极做题了。下面是小编为大家整理收集的关于2017年考研管理学练习题:思想的相关内容,欢迎大家的阅读。一、判断题1、管理学反映了管理过程的客观规律性,具有显著的科学性。但是,管理过程中的诸多不确定因素使管理本身无法完全量化,...
-
广东海洋大学食品科学与工程2015考研调剂信息
以下为大家发布广东海洋大学食品科学与工程2015考研调剂信息,接下来本站考研网会第一时间为大家发布其他院校考研调剂信息,敬请关注。预祝大家调剂成功!广东海洋大学刘教授招收食品科学与工程硕士调剂生1-2名。广东海洋大学是广东省人民政府和国家海洋局共建的省...
-
让考研占座不那么疯狂与辛酸
当年大学校园浓浓的学习风气早已难见,不过有一群人还是学习狂,那就是考研一族,这也可以算是大学校园不可或缺的一道真正非常亮丽的风景吧?可是经常听说,如今考研者非常头痛的一件事,不是没有好的老师指导,不是自己没有足够的时间复习,而是复习的位子一座难求。据今天...