| Company's name: | Leo Burnett Worldwide. n and end date: 2008-06- | | Enterprise nature: | Soly foreign funded enterprisesIndustry: Advertisement | | Job Title: | Senior Planning Supervisor | | Job description: | Leo Burnett Worldwide. Inc. is a global 4A advertising agency. I am working in the P&G Communication Planning department of Starcom which is the media agency belong to the world group. Handle the national media planning and projects for Head & Shoulders.
Main responsibility as below:
1. Support Director to work out annual media objective and strategy for Head & Shoulders;
2. Participate Head & Shoulders various marketing project discussion, be in charge of media communication planning and project execution, ensure Head & Shoulders to achieve the better marketing goal of the whole project;
3. Provide professional media consultation including key competitors and shampoo category analysis, help client to plan the optimized marketing strategy.
Achievement:
Gain the better effect in the media planning and execution for Head & Shoulders marketing project, help client to achieve the marketing goal that drive up business, thus, get fully appreciation by client and boss. | | Reasons for leaving: | | | | Company's name: | McCaNN WorldgroupBegin and end date: 2005-07-2008-05 | | Enterprise nature: | Soly foreign funded enterprisesIndustry: Advertisement | | Job Title: | Media Planning Supervisor | | Job description: | Service Colgate, M-Zone, Vitasoy, Medical and Hotel industry with media plan and execution.
Main Task:
media proposal for each client, analyze their key markets environment, competitive status, set down the most suitable media strategy, in order to reach better effect and help to drive sales;
charge of the whole media project independently, including media negotiation, client service, media schedule checking, postbuy report, etc;
ning media planer assistant, cooperate with company Finance, Buying Team, Creative department, so that ensure make clients whole media project run smoothly;
4. Help team director complete various pitch proposals, presentation included.
Work Achievement:
During working in McCaNN, I can complete each client’s media plan compatibly and run the whole media project independently, give well service to clients, ensure the best media impact and benefit of clients, so that gain well appreciation of clients which I service. | | Reasons for leaving: | |
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